Welcome to Episode 6 of "Unlocking the Buyer's Mind" - Elevate Your Marketing Mojo: Small Business Guide to DIY Marketing Joy!
I'm your host, Marcia Hylton, a marketing strategist and champion for small business owners like you. I'm here to share my expertise and passion for helping you succeed in the competitive world of marketing.
I understand your struggles as a small business owner, and I want to make your marketing journey more enjoyable and rewarding. With my empathetic and practical approach, I'll dive into topics like social media optimization, content marketing, and search engine optimization (SEO), all tailored specifically for your small business needs.
In this episode, I'll share valuable lessons learned, so you can avoid common pitfalls and skyrocket your business growth. I'll help you create an irresistible online presence, captivate your target audience, and convert potential customers into loyal advocates.
Get ready to feel motivated and equipped with the tools and strategies needed to elevate your marketing mojo. Join me, Marcia Hylton, in this transformative episode of "Unlocking the Buyer's Mind" and unlock the full potential of your small business today!
Relevant marketing CTAs, links, or tools mentioned in this episode:
Not mentioned in this episode, but relevant:
Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.
And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.
Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)
Thanks for listening!
Peace, Love, and Profit,
Hey everyone, welcome back to another episode of "Unlocking the Buyer's Mind." I'm your host, Marcia Hylton, and I'm super excited to chat with you today.
Today we will dive into the world of do-it-yourself/DIY marketing, discussing when you can handle things on your own and when it's a good idea to call in the experts. And as a small business owner and marketing strategist, I know how important it is to strike the right balance.
So, grab a cup of coffee, tea, or a glass of wine… and let's get started. Oh, and don't forget to hit that subscribe button to stay updated with the latest episodes.
Let's start by taking a look at your DIY MARKETING TO-DO LIST: Now, I know you're juggling a lot, and marketing is just one of those many things. So, to give you a helping hand, I've whipped up FIVE mini-to-do lists for a few marketing tasks you can tackle on your own — each of these can be accomplished in four easy steps. Just get these done and watch your business flourish!
Now, be sure to take notes so you don't miss anything. You ready? Let's go.
First, let's look at your DIY TO-DO LIST FOR SOCIAL MEDIA:
But before we move on to your next DIY to-do list, you might be asking yourself, "How can an expert help with my social media?"
Great question. Getting help from an expert can give your business a huge boost. For instance, experts can create customized strategies that are just right for your audience and help you use all the latest tools and techniques to get the most engagement possible.
Sounds incredible, right? So, keep us experts in mind but refer to your list for all the DIY moves you can make starting today.
Now let's look at your DIY TO-DO LIST FOR YOUR WEBSITE:
So how could an expert help there? Well, suppose you're ready to level up your website and provide your prospects with a professional brand experience. In that case, an expert will ensure your website is designed to convert visitors into customers.
Experts can implement search engine best practices to improve your site's rankings. And last but not least, as experts, we help you avoid common mistakes that can hurt your online reputation.
All right. Let's go to the next area of DIY. THIS IS FOR YOUR CONTENT CREATION, LIKE BLOG POSTS AND MARKETING EMAILS:
Now let's look at how experts help with content creation. If you want to create content that deeply resonates with your audience, you need to start with keyword research and industry trends. An expert will be a pro at leveraging keyword research and industry trends to create content that resonates with your audience.
That way, you can ensure you're hitting all the right notes and speaking their language. Experts get you access to professional editing and proofreading services for next-level polished content. Experts work with you to develop a content distribution plan to ensure you get your content out there and in front of your ideal prospects. This is how you'll get the engagement and exposure you really want!
Okay. Here are tips for DIY-ING YOUR GRAPHIC DESIGN (IN THIS CASE, CANVA):
However, working with a skilled professional will always level up your efforts. In this case, experts are adept at creating visually stunning designs that elevate your brand.
An expert ensures your visual content is consistent across all marketing channels so it's easily identifiable by your ideal prospects. And an expert can give you guidance on the best practices for getting maximum impact with your designs.
Okay. It's time to talk about DIY-ING YOUR MARKETING EMAILS:
So then, how can any expert help here? Well, an expert can help by adding advanced email marketing strategies to increase open rates and conversions.
As experts, we can show you ways to optimize your email campaigns for better deliverability and advise you on email automation (which saves you massive amounts of time) and next-level segmentation to boost your email engagement.
Okay. Let's talk generally about THE VALUE OF EXPERT HELP:
So, how else can marketing experts help? Here are some situations where expert help can make a difference:
1. Experts can help with STRATEGY AND PLANNING: If you're looking to take your business to the next level, it's essential to have a solid marketing strategy in place. Even if you know what you want to achieve, working with a marketing expert can help you fine-tune your goals, discover new opportunities, and create a step-by-step marketing plan that sets your business up for success. By doing this, you'll be able to make the most of your marketing budget and see a better return on investment (ROI).
2. Experts can also help with SEO and CONTENT MARKETING: SEO and content marketing can get pretty complicated, right? But don't worry. I've got some advice for you. If you want to ensure your website reaches as many people as possible, it's a good idea to get some help from someone who knows their stuff.
Sure, you might be able to write great blog posts or articles, but an expert can help you optimize your content for search engines. That means you'll get higher website rankings and more traffic. And the more people see your website, the more potential customers you'll have — which could mean more sales and revenue for you!
3. Experts can help with PAID ADVERTISING: So, have you ever tried running online ads on Google or social media? It can be a bit of a challenge. So, I'm here to help!
To get the most out of your investment, it's crucial to understand ad targeting, bidding strategies, and ad creative. With the help of an expert, you can easily navigate this landscape and ensure your campaigns effectively achieve your marketing goals. Trust me, efficient ad campaigns can positively impact your bottom line by giving you a better return on investment.
4. Experts can help with ADVANCED GRAPHIC DESIGN AND BRANDING: While Canva is excellent for basic graphics, sometimes you need extra help to create a truly professional and cohesive brand. That's where a graphic designer comes in! They can help you develop a solid visual identity that speaks directly to your target audience and builds trust and loyalty with your customers. It's all about creating a lasting impression that keeps people returning for more.
5. Experts can help with TECHNICAL WEBSITE DEVELOPMENT AND MAINTENANCE: If you want to add special features like online shopping, customized integrations, or tricky user interfaces, it's a good idea to partner with a web developer. They can ensure your website works great, is safe and secure, and gives visitors a fantastic experience. Plus, a user experience expert can help make your site easy to use, so people can find and buy what they want without hassle. When you have a well-designed website with excellent user experience, you can boost your sales and make your customers super happy. That's what we call a win-win!
6. Experts can help with ANALYTICS AND REPORTING: If you want to make smart decisions and improve your marketing strategy, it's essential to keep track of how well your efforts are performing. Analyzing your data can help you save money on campaigns while increasing your ROI and making your business more profitable. A pro marketer can help you set up analytics tracking, interpret the data, and give you insights on refining your approach for even better results.
While there's plenty you can do to help your business get started, ULTIMATELY, PARTNERING WITH AN EXPERT MEANS:
So as we wrap up today's episode, I want to remind you that asking for help is okay. While DIY marketing can be cost-effective, partnering with experts can lead to tremendous success. And creates opportunities for you to learn and grow.
Speaking of learning and growing, check out the new blog post tomorrow and follow me on Instagram at @idealclientweb. You'll also find plenty of free downloads in the link in my bio to help you along your marketing journey.
This includes my recently uploaded complimentary strategic marketing planner and guide (with lots of super helpful examples.) You don't want to miss that! It's available as a free download for a limited time. Just follow @IdealClientWeb on Instagram, follow, then visit the ink in my bio to grab your copy.
And thanks for tuning in to "Unlocking the Buyer's Mind." I hope you found our conversation on DIY marketing truly helpful, and I encourage you to consider how expert assistance might benefit your marketing efforts. If you found this episode valuable, remember to hit the subscribe button to experience all future episodes.
Thanks for joining me today. I'm Marcia Hylton, and I'll see you next time on "Unlocking the Buyer's Mind." Take care and happy marketing!