Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales
Welcome to Unlocking the Buyer's Mind podcast, where I explore the fascinating world of marketing!
As a marketing strategist and champion for small business owners, I'm here to share valuable insights that will help you attract your ideal prospects, convert them into loyal customers, and ultimately earn brand advocacy.
Join me on a journey where we uncover your buyers' and prospects' hidden thoughts and feelings and equip you with the necessary tools to enhance your marketing and boost your sales. Each episode is jam-packed with valuable information that will help you win the hearts and minds of your prospects.
Episodes
16 episodes
Smart UX, Smart Business: Don Hill's Guide to Customer-Centric Strategies
Welcome to another episode of "Unlocking the Buyer's Mind!" In this episode, I sit down with Don Hill, a seasoned UX expert, who shares his invaluable insights into the world of user experience. This is a must-listen for small business owners a...
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Season 2
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Episode 6
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28:00
Your Black Friday Sales Blueprint: 🛒 Unlock Your Sales Strategy by Answering These Questions ☃️
Get ahead of your competitors with a strategic plan for your Black Friday sales. In this episode of "Unlocking the Buyer's Mind," host Marcia Hylton takes you beyond the chaos of Black Friday sales and unveils the transformative po...
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Season 2
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Episode 5
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13:54
The Holiday Revenue Boost and Customer Checkout Best Practices 🛒
This episode of "Unlocking the Buyer's Mind" explores the pivotal moment of the online shopping experience: the checkout process. As the holiday season approaches, discover strategies to optimize your checkout, reduce cart abandonment, ...
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Season 2
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Episode 4
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8:09
Crafting Words That Drive Action And Inspire Trust — with guest Jessica Johns-Pool ✍️
In Season 2, Episode 3 of "Unlocking the Buyer's Mind," we delve deep into the art of crafting compelling copy with our guest expert, Jessica Johns-Pool. With a rich history of supporting Fortune 500 giants and small businesses, Jessica brings ...
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Season 2
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Episode 3
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42:27
Holiday Marketing Power-Up: Must-Have Marketing Tools for a Holiday Win 🪫
As the holiday season sets in, businesses are often caught in the crosshairs of planning, executing, and hoping for the best. But in this season two episode, we're going beyond hope. Tune in as Marcia Hylton chats about opportunities to...
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Season 2
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Episode 2
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7:11
Your Blueprint for Exceptional Holiday Sales: Building Your Best Marketing Plan for the Holiday Season ☃️
Welcome to the thrilling kickoff of Season 2 with this season's first episode of "Unlocking the Buyer's Mind!" As the holiday season gets closer, businesses, both big and small, are presented with unparalleled opportunities for g...
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Season 2
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Episode 1
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7:23
Unlocking the Buyer's Mind Podcast: Season 2 Promo
Unlocking the Buyer's Mind Podcast: Season 2 Promo
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Season 2
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Episode 0
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3:11
Decoding Marketing Strategies: Key Takeaways from Season One
Join Marcia Hylton in the season finale of 'Unlocking the Buyer's Mind,' where she wraps up the first season with a comprehensive review of the strategic marketing insights shared. Reflecting on the importance of each topic, from crafti...
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Season 1
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Episode 9
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10:16
Ad-ventures in DIY Marketing: Strategic Advertising for Small Business Marketing 💥
In this exciting episode of "Unlocking the Buyer's Mind," host Marcia Hylton dives deep into the riveting world of DIY advertising. Explicitly geared towards small business owners practicing DIY marketing, Marcia uncovers the secret sauce of en...
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Season 1
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Episode 8
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16:55
From Aimless to Aim-Full: Revamping Your Content Marketing Approach 🎯
Get ready for a marketing makeover in this transformational episode of "Unlocking the Buyer's Mind"! Your host, Marcia Hylton, is here to help you break free from the hamster wheel of aimless posting. We're diving deep into effecti...
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Season 1
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Episode 7
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13:45
